I build ecosystems and teams that scale your business.


I’m Courtney McLaughlin.
A fractional Business Operations Executive. I step in as your right-hand woman.
I have a sharp eye for building brilliant end-to-end experiences & and connected operational models. With more than 12 years in a digital agency, I scaled the international team from 30 to 600+ and worked directly with Fortune-500 leaders on executing growth and innovation plans. I create business processes with the right teams of people and products (hello AI) to back them, so that you can get back to doing what you love, spending less time running the business that runs your business--Summer 2025 currently offering limited Workshops packages and 1:1 career mentorship slots; opening up 1 Fractional retainer for Fall/Winter. Please get in touch to discuss availability.


SERVICES

Strategy & Operations

  • Business operations

  • Growth & scaling strategy

  • Process implementation

  • Workflow definition

  • Operational efficiency

  • "The Workshop" - A 3 hr exhaustive business operations collaborative session

Career & Salary Coaching

  • Executive business advising

  • Salary & offer negotiation

  • New-post-grad advising

  • Up-level management strategy

Adobe - Cadillac Fairview - Clorox - Daybreak Studio - Deloitte Global - Denny's - EQ Bank - FedEx Canada - Fairmont Hotels & Resorts - Harley Davidson - IQ Food - Jenn Studio - Kijiji Canada - Loyalty One - McDonalds - NFL - PayPal - Rora - Savant Systems - Smash Reality - Sonova - The Beer Store - TMX Group - We Vibe


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